Brands During Times of Crisis

Leave a comment


https://www.forbes.com/sites/jefffromm/2020/06/12/from-nascar-to-nike-brands-are-asking-questions-about-values-veracity-and-vibes-in-the-wake-of-a-three-pronged-crisis/

Brands should keep up and evolve with the market. But by trying to do this, we  often forget who we are as a company.

Sometimes reevaluating who we are as a brand is not a bad idea, while making sure our mission and purpose aligns with our customer avatar.

So, who are we and who is our consumer?
We must constantly ask this question and have a clear understanding of what that answer is. However, it’s just as important to be flexible and adapt to changes as we navigate through the marketing process until the end transaction.

Consumers like authenticity and personality. They trust companies with these characteristics. The costumer will generally always go for the product they trust.

Companies must embrace their purpose and develop a recognizable brand. This will create organic trust and support among the consumer. Having this concept clear is key to creating successful Marketing Campaigns.

We must remember that we live in a rapidly changing world. New trends arise every day, and with that, the opportunity to strengthen and bolster a brand. I am a true believer about the need to keep up with the market, identify potential and overcome obstacles along the process. I see hurdles and times of crisis as opportunities for growth—as a time to reinforce what makes a brand unique, and turn hardship into chances to pivot and better serve our customers. Identifying pain points requires introspection and honesty about the reality of a situation. It is of utmost importance, however, to understand the customer and create a better reality for them while preserving the essence of a brand.  

Why having a social media presence is important

Leave a comment
By: Maria Rincon

      Most companies and individuals have been capitalizing on social media, reaping the many benefits of it and making it a fundamental part of their business. However, having risen so quickly into popularity, there are still some that have been reluctant to making the same integration to their business. Some assume social media is simply a trend of the moment and not worth the investment and effort, and there are also others that are part of an older generation and in general just not as receptive to change.

      In today’s capitalist world filled with competition, it is essential for a company’s growth, and perhaps even their survival, to acknowledge and accept the importance and many benefits of having a social media presence. When applied correctly, some of the most important ways that social media can boost a business include:

  1. Directly increasing sales – Although this may seem obvious, many social media platforms may be used to market products for sale or linking to products resulting in direct sales.
  2. Brand Awareness – Consumers will often research a newly discovered brand on social media to learn more about it and see what the brand is. It also provides legitimacy showing that a company is valid and authentic.
  3. New Clients – Perhaps one of the greatest advantages is the ease of generating new clients and leads. For example, by having other users sharing your posts or even just using certain “hashtags” in your posts that are commonly searched brings in much more exposure which in turn brings you more followers. The growth is exponential.
  4. More Efficient Marketing – Apart from the “free” marketing from posts and shares, the paid marketing on social media is often less expensive than other methods and also allows you to target your audience more precisely (geo-targeting) which significantly increases the return on investment (ROI).
  5. Relationship / Brand Loyalty – Having existing clients “follow” you on social media makes it easy to stay in touch and keep them informed on your company. Establishing Brand Loyalty through Social Media and having a strategic and open social media plan could prove influential in morphing consumers into being brand loyal.

      While the list keeps going, one could even argue that the total benefits from social media to a company are endless. There is no doubt about it that social media isn’t going anywhere, and it’s here to stay.